A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. There are just a few the reason why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of your ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a browse an identical or similar mark as yours will realize that you already own the mark, but is therefore put on notice that its use of similar or similar mark to yours may lead to trademark infringement. 3rd workout party is used on notice to look for a new and different mark. With such notice, registering your mark prevents a potential conflict in long term.
Social media is an imperative resource for some businesses. Customers search for brand names on every tinnitus is created social media sites including Facebook, Twitter, and Pinterest. Each social websites venue has policies there to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media optimisation for financial gain, for example, isn’t uncommon. Such improper practices can set off the venue suspending the wrongdoer’s social media account. See the venue’s policies procedure for assignment of Trademark in India more information. However, I realize that a person complain the social media site of such wrongdoing and claim that another is usually your brand without permission, the social media administrator responds with a request of proof of ownership for the subject logo. A trademark registration gives compelling proof of brand rights.
Registering your mark shows a commitment to your brand and shows prospects that pledge. The goodwill that can be developed through such commitment is invaluable to a profitable business.
Cybersquatters register domain names that is the same or in order to other parties’ trademarks or known brands with the one purpose of selling them (to the rightful owner) a high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to sue and collect damages from individuals who register an internet site name can be identical or similar with your trademark.
Trademark registration can go on for as long as you continue when using the mark in commerce. Or even some firms that have registered trademarks which can be over hundred years old.
Trademark registration may not necessarily for all businesses. However, there are many compelling reasons for protecting your brand just as you protect any other business good point. A trademark is your business’ brand, its identifier. Protect it with trademark registration.